Free Creative Brief Templates - Smartsheet.
How to write a Website Creative Brief If you are reading this you are shopping around, looking at lots of web design agency websites. If you are not from a creative agency it will probably seem confusing, daunting and pretty hard to tell the difference between one design agency and another.
Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies voiced this in an AdAge article a while ago: “Too often, the creative brief is joylessly “filled out” as if it were the worksheet to an IRS 1040 Schedule C. Values are plugged into fields.
Creative briefs that are problematic were probably rushed, so take your time when researching and writing one. Also, once it’s completed, don’t just let it sit with the creative team. Yes, they can come to you with questions, but it’s best to be proactive and keep the human interaction present.
In this article, you’ll learn how to write a brief, what to include, and find free, downloadable creative brief templates. Included on this page, you'll find a definition of creative briefs, steps on how to write a creative brief, best practices for creating a creative brief, as well as free, downloadable creative brief templates.
While the use of creative briefs is prevalent in among corporations, it is better for the designer to write the creative brief. When the client writes the brief, it can fall short in providing the specific information the designer needs. Clients will sometimes send out a Request For Proposal. An RFP is not a creative brief.
How to Write a Creative Brief: Enjoy the Process. Writing a brief should be fun! Also, like any other skill, practice makes perfect. The more briefs you write, the better you’ll become. You will know how to write a creative brief; the parts that you need to focus on and the unnecessary details you should omit. You will also understand the.
A creative brief is a document that explains the ins and outs of a project for the creative team, agency, or designer who’ll be working on it. Think of it as a blueprint for your project that not only helps the creative team but also will help you as you shape the overall strategy and goals for the project.